Edited Book

Le case per ferie: valori, funzioni e processi per un servizio differenziato e di qualità

I risultati di una indagine empirica
  • Edited by:
  • Lucia Varra,

The research aims to analyse the concept of the 'holiday home' in Italy, a phenomenon that is not very well known and not given sufficient visibility in the tourism sector. The objective is to grasp the role and the degree of response that the holiday homes can offer in order to consolidate a genuinely social and sustainable tourism, which is the specific feature of the Associazione di Promozione Sociale Santa Lucia. The holiday homes represent an efficacious response to the emerging motivations for travel and a new sensitivity towards social and sustainable tourism. The growing opportunities for this sector call for reflection on the mission and future positioning of the holiday homes within the tourist reception panorama, with the deriving choices relating to: the offer, consisting of values more than of services; the functions fulfilled, intimately bound up with the demands of the individual and the territory; the quality of the service, which is not generic but linked to the functions and can be measured in line with objective and subjective parameters. Strategic awareness, managerial capacity and elevated professionalism at all levels are the factors of legitimisation and success of this original reception formula.

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Lucia Varra

University of Florence, Italy - ORCID: 0000-0002-1224-9255

Lucia Varra, a researcher and lecturer in Business Management at the University of Florence, has many years' experience in the area of personnel organisation and management. She has written monographs and articles on innovation, on internal and inter-organisational relations, knowledge management, motivation and organisational climate. One of her specific fields of research is the tourist sector, within which she deals with organisational models and management processes, service quality and customer satisfaction, the competitiveness and sustainability of tourist destinations and social tourism.
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  • Publication Year: 2011
  • Pages: 144

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  • Publication Year: 2011
  • Pages: 144

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  • Publication Year: 2011

Bibliographic Information

Book Title

Le case per ferie: valori, funzioni e processi per un servizio differenziato e di qualità

Book Subtitle

I risultati di una indagine empirica

Editors

Lucia Varra

Peer Reviewed

Number of Pages

144

Publication Year

2011

Copyright Information

© 2011 Author(s)

Content License

CC BY-NC-ND 3.0 IT

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/978-88-6655-094-5

ISBN Print

978-88-6655-090-7

eISBN (pdf)

978-88-6655-094-5

eISBN (xml)

978-88-9273-613-9

Series Title

Strumenti per la didattica e la ricerca

Series Issn ISSN

2704-6249

Series E-Issn

2704-5870

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