Monograph

Sulla retorica dell'architettura

  • Giuliano Maggiora,

The book creates an interdisciplinary, interpretative dialogue, and proposes a reading of architecture as a language, identifying its symbolic and stylistic features as means of expression. The rhetorical structures of this language are compared with the history and categories of classical rhetoric, but also with advertising, that is advertising and architecture intended as arts of persuasion on an emotional level.

  • Keywords:
  • Architettura,
  • Linguaggio,
  • Comunicazione,
  • Pubblicità,
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Giuliano Maggiora

University of Florence, Italy

Architect G. Maggiora, former full professor of Architectural Composition at the Faculty of Architecture in Florence, currently carries on his research and teaching activity. Professor M.C. Chiusa, Art Historian Architect R. Feltro Grassi were professors for a long time in the same Faculty, in the role of Expert on the Subject.
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  • Publication Year: 2005
  • Pages: 234

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  • Publication Year: 2005
  • Pages: 234

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  • Publication Year: 2005

Bibliographic Information

Book Title

Sulla retorica dell'architettura

Authors

Giuliano Maggiora

Peer Reviewed

Number of Pages

234

Publication Year

2005

Copyright Information

© 2005 Author(s)

Content License

CC BY-NC-ND 2.0 IT

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/8884533171

ISBN Print

888453318X

eISBN (pdf)

8884533171

eISBN (xml)

978-88-5518-799-2

Series Title

Studi e saggi

Series Issn ISSN

2704-6478

Series E-Issn

2704-5919

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