The volume presents the main results of the first two years of activity of the Laboratorio di comunicazione (Communication Laboratory) of the University of Florence, which brings together knowledge, skills and professionalisms operating within the Florentine University on the themes of institutional communication. Six contributions resulting from as many research paths, coordinated by Gaetano Aiello, Marco Biffi, Simone Guercini, Giuseppe Lotti, Saverio Mecca, Carlo Sorrentino and Luca Toschi, aimed at analysing the institutional identity of the University, its reputation in the various stakeholders, the paths of defining a clear coordinated image, the appropriateness of the language used.
University of Florence, Italy - ORCID: 0000-0002-8370-1923
Book Title
Comunicare l’Università di Firenze
Book Subtitle
Percorsi, sperimentazioni e prospettive
Editors
Carlo Sorrentino
Peer Reviewed
Number of Pages
170
Publication Year
2014
Copyright Information
© 2014 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/978-88-6655-619-0
ISBN Print
978-88-6655-622-0
eISBN (pdf)
978-88-6655-619-0
eISBN (epub)
978-88-6655-625-1
eISBN (xml)
978-88-9273-512-5
Series Title
Proceedings e report
Series ISSN
2704-601X
Series E-ISSN
2704-5846