Il mercato del vino nella Grande Distribuzione Organizzata in Italia
Tendenze 2009-2017 e previsioni
- Leonardo Casini,
- Veronica Alampi Sottini,
- Andrea Dominici,
- Sara Fabbrizzi,
- Francesca Gerini,
- Caterina Romano,
This report analyzes the composition and trends of wine sales in the Italian large-scale retail trade in the period 2009-2017. The analysis focuses on wine sales by type of product, i.e. sales format, color, still/sparkling wine, geographical indication, sales in promotion. Specific insights regard wines in 0.75 liter glass bottles, Private Label wine and the first twenty designations of origin in terms of value sold in the large-scale distribution. Lastly, forecasting models based on quarterly time series have been developed to provide a picture of the future performance of the sector. The study allows defining appropriate strategies to be implemented to respond to new consumption trends.
- Keywords:
- italian wine market,
- scanner data,
- time series,
- sales forecasts,
- DOI: 10.36253/978-88-5518-056-6
- Series: Proceedings e report
- Scientific Board: Consiglio Editoriale FUP 2019-2021
- Language: Italian
- Subjects: Agricultural Valuation
University of Florence, Italy - ORCID: 0000-0001-8965-4390
University of Florence, Italy - ORCID: 0000-0001-6487-8443
University of Florence, Italy - ORCID: 0000-0002-6701-0858
University of Florence, Italy
University of Florence, Italy - ORCID: 0000-0003-4103-1359
University of Florence, Italy
Veronica Alampi Sottini (PhD) is a technician at DAGRI of the University of Florence.
Andrea Dominici (PhD) is a research fellow at DAGRI of the University of Florence.
Sara Fabbrizzi (PhD) is a research fellow at DAGRI of the University of Florence.
Francesca Gerini (PhD) is a research fellow at DAGRI of the University of Florence.
Caterina Romano (PhD) is a research fellow at DAGRI of the University of Florence.
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- Publication Year: 2020
- Pages: 90
- eISBN: 978-88-5518-056-6
- Content License: CC BY 4.0
- © 2020 Author(s)
- Publication Year: 2020
- Pages: 90
- ISBN: 978-88-5518-055-9
- Content License: CC BY 4.0
- © 2020 Author(s)
Bibliographic Information
Book Title
Il mercato del vino nella Grande Distribuzione Organizzata in Italia
Book Subtitle
Tendenze 2009-2017 e previsioni
Authors
Leonardo Casini, Veronica Alampi Sottini, Andrea Dominici, Sara Fabbrizzi, Francesca Gerini, Caterina Romano
Peer Reviewed
Number of Pages
90
Publication Year
2020
Copyright Information
© 2020 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/978-88-5518-056-6
ISBN Print
978-88-5518-055-9
eISBN (pdf)
978-88-5518-056-6
Series Title
Proceedings e report
Series ISSN
2704-601X
Series E-ISSN
2704-5846
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