Monograph

Il mercato del vino nella Grande Distribuzione Organizzata in Italia

Tendenze 2009-2017 e previsioni
  • Leonardo Casini,
  • Veronica Alampi Sottini,
  • Andrea Dominici,
  • Sara Fabbrizzi,
  • Francesca Gerini,
  • Caterina Romano,

This report analyzes the composition and trends of wine sales in the Italian large-scale retail trade in the period 2009-2017. The analysis focuses on wine sales by type of product, i.e. sales format, color, still/sparkling wine, geographical indication, sales in promotion. Specific insights regard wines in 0.75 liter glass bottles, Private Label wine and the first twenty designations of origin in terms of value sold in the large-scale distribution. Lastly, forecasting models based on quarterly time series have been developed to provide a picture of the future performance of the sector. The study allows defining appropriate strategies to be implemented to respond to new consumption trends.

  • Keywords:
  • italian wine market,
  • scanner data,
  • time series,
  • sales forecasts,
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Leonardo Casini

University of Florence, Italy - ORCID: 0000-0001-8965-4390

Veronica Alampi Sottini

University of Florence, Italy - ORCID: 0000-0001-6487-8443

Andrea Dominici

University of Florence, Italy - ORCID: 0000-0002-6701-0858

Sara Fabbrizzi

University of Florence, Italy

Francesca Gerini

University of Florence, Italy - ORCID: 0000-0003-4103-1359

Caterina Romano

University of Florence, Italy

Leonardo Casini is full professor of Agricultural Economics at the Department of Agriculture, Food, Environment and Forestry (DAGRI) of the University of Florence.
Veronica Alampi Sottini (PhD) is a technician at DAGRI of the University of Florence.
Andrea Dominici (PhD) is a research fellow at DAGRI of the University of Florence.
Sara Fabbrizzi (PhD) is a research fellow at DAGRI of the University of Florence.
Francesca Gerini (PhD) is a research fellow at DAGRI of the University of Florence.
Caterina Romano (PhD) is a research fellow at DAGRI of the University of Florence.
Table of Contents

Sommario

Introduzione

  1. Alampi Sottini V., Fabbri B., Fabbrizzi S., Menghini S. (2016), Il vino. Produzioni e mercati, UNICESV, University Press, Firenze.
  2. Anderson K., Pinilla V. (2017), Annual Database of Global Wine Markets, 1835 to 2016, <https://www.adelaide.edu.au/wine-econ/databases/global-wine-history/> (04/2020).
  3. Box G.E., Jenkins G.M. (1968), Some recent advances in forecasting and control, «Journal of the Royal Statistical Society», Series C (Applied Statistics), XVII (2), pp. 91-109.
  4. Cagliero R., Pomarici E., Sardone R., Davide G., Corsinovi P., Ciccarelli F., Viganò L. (2010), L’OCM vino: la difficile transizione verso una strategia di comparto, Inea.
  5. IRI-Infoscan (2018), Database of Italian wine consumption, <https://www.iriworldwide.com/it-IT/home> (04/2020).
  6. Istituto di Servizi per il Mercato Agricolo Alimentare (ISMEA) (2017), Scheda di settore vino, <http://www.ismeamercati.it/flex/cm/pages/ServeBLOB.php/L/IT/IDPagina/3525#MenuV> (04/2020).
  7. ISTAT (2010), 6° Censimento Generale dell’Agricoltura, ISTAT, Roma.
  8. Mediobanca (2020), Indagine sul settore vinicolo, Mediobanca – Ufficio Studi, Milano.
  9. Ministero dello Sviluppo Economico (2017), Osservatorio Economico, <https://www.mise.gov.it/images/stories/commercio_internazionale/osservatorio_commercio_internazionale/statistiche_import_export/completo.pdf> (04/2020).
  10. Organizzazione Internazionale della Vigna e del Vino (OIV) (2019), 2019 Statistical Report on World Vitiviniculture, <http://www.oiv.int/public/medias/6782/oiv-2019-statistical-report-on-world-vitiviniculture.pdf> (04/2020).
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  • Publication Year: 2020
  • Pages: 90
  • eISBN: 978-88-5518-056-6
  • Content License: CC BY 4.0
  • © 2020 Author(s)

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  • Publication Year: 2020
  • eISBN: 978-88-5518-057-3
  • Content License: CC BY 4.0
  • © 2020 Author(s)

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  • Publication Year: 2020
  • Pages: 90
  • eISBN: 978-88-5518-055-9
  • Content License: CC BY 4.0
  • © 2020 Author(s)

Bibliographic Information

Book Title

Il mercato del vino nella Grande Distribuzione Organizzata in Italia

Book Subtitle

Tendenze 2009-2017 e previsioni

Authors

Leonardo Casini, Andrea Dominici, Francesca Gerini, Caterina Romano, Sara Fabbrizzi, Veronica Alampi Sottini

Peer Reviewed

Number of Pages

90

Publication Year

2020

Copyright Information

© 2020 Author(s)

Content License

CC BY 4.0

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/978-88-5518-056-6

ISBN Print

978-88-5518-055-9

eISBN (pdf)

978-88-5518-056-6

Series Title

Proceedings e report

Series Issn ISSN

2704-601X

Series E-Issn

2704-5846

406

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