For over twenty years now, the agri-foodstuffs sector has been marked by an ongoing revaluation of the typical product. Such products encompass an increasingly intangible value connected, not only with their intrinsic qualities, but also with what is evoked by the production methods and the context from which they originate. The typical product is identified by a decided stability in the features, deriving from the concentration of a major historic tradition in geographically small territories by a relatively restricted human group. As a result, in general, the local identity tends to predominate over the image of the firm. This accentuates the most significant strategic phenomenon: the collaboration between direct competitors implemented by the producers.
University of Florence, Italy - ORCID: 0000-0002-4153-1110
Book Title
La valorizzazione economica delle tipicità rurali tra localismo e globalizzazione
Editors
Cristiano Ciappei
Peer Reviewed
Number of Pages
414
Publication Year
2006
Copyright Information
© 2006 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
ISBN Print
88-8453-447-X
eISBN (pdf)
88-8453-446-1
eISBN (xml)
978-88-9273-351-0
Series Title
Studi e saggi
Series ISSN
2704-6478
Series E-ISSN
2704-5919