Monograph

Mastering the dynamics of apparel innovation

  • Christian Simoni,

This book focuses on product innovation and new product development in the fiber-textile-apparel filière. Since fashion movements shape the filière and its companies' evolution, practices of forced obsolescence and the launch of a steady stream of apparel innovations are to be considered among the major competitive levers entrepreneurs and managers must strategically master, consistently with the other main variables that contribute to build and comunicate the brand identity.

  • Keywords:
  • Economia,
  • Marketing,
  • Gestione d'impresa,
  • Strategia d'impresa,
  • Abbigliamento,
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Christian Simoni

University of Florence, Italy - ORCID: 0000-0002-2649-987X

Christian Simoni is PhD in Economia e Gestione delle Imprese, research assistant at the Dipartimento di Scienze Aziendali of the Università degli Studi di Firenze. He was Visiting Scholar at Northeastern University, Boston, MA, where he focused his studies and research on innovation and new product development. On the fashion industry, he is author of papers on brand equity strategies and on product development in the Montebelluna sportive shoes cluster.
Table of Contents

Indice (PDF)

Introduction (PDF)

PDF
  • Publication Year: 2004
  • Pages: 330

PRINT
  • Publication Year: 2004
  • Pages: 310

XML
  • Publication Year: 2004
  • eISBN: 978-88-5518-778-7
  • Content License: CC BY-NC-ND 4.0
  • © 2004 Author(s)

Bibliographic Information

Book Title

Mastering the dynamics of apparel innovation

Authors

Christian Simoni

Peer Reviewed

Number of Pages

310

Publication Year

2004

Copyright Information

© 2004 Author(s)

Content License

CC BY-NC-ND 4.0

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/88-8453-124-1

ISBN Print

88-8453-123-3

eISBN (pdf)

88-8453-124-1

eISBN (xml)

978-88-5518-778-7

Series Title

Studi e saggi

Series Issn ISSN

2704-6478

Series E-Issn

2704-5919

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