The volume collects the proceedings of the presentation of the new book collection on Business Economy of the Library of the University of Prato - Biblioteca del Polo Universitario di Prato. The fund, which is also the result of a donation from Pier Giovanni Marzili, houses bibliographic material useful for Marketing courses and more generally for the activities of the Faculty of Economics.
Biblioteca Polo Universitario di Prato PIN
University of Florence, Italy
Book Title
Nuovi orientamenti negli studi di marketing
Authors
Biblioteca Polo Universitario di Prato PIN
Peer Reviewed
Number of Pages
30
Publication Year
2006
Copyright Information
© 2006 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/978-88-6453-162-5
ISBN Print
88-8453-532-8
eISBN (pdf)
978-88-6453-162-5
eISBN (xml)
978-88-9273-895-9
Series Title
Pluriverso – Quaderni della Biblioteca del Polo Universitario di Prato
Series ISSN
2704-5757
Series E-ISSN
2705-0394