Monograph

Nuovi orientamenti negli studi di marketing

The volume collects the proceedings of the presentation of the new book collection on Business Economy of the Library of the University of Prato - Biblioteca del Polo Universitario di Prato. The fund, which is also the result of a donation from Pier Giovanni Marzili, houses bibliographic material useful for Marketing courses and more generally for the activities of the Faculty of Economics.

  • Keywords:
  • Economia,
  • Marketing,
  • Biblioteche pubbliche,
  • Atti di convegno,
  • Prato,
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  • Publication Year: 2006
  • Pages: 42

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  • Publication Year: 2006
  • Pages: 30

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  • Publication Year: 2006

Bibliographic Information

Book Title

Nuovi orientamenti negli studi di marketing

Peer Reviewed

Number of Pages

30

Publication Year

2006

Copyright Information

© 2006 Author(s)

Content License

CC BY-NC-ND 2.5 IT

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/978-88-6453-162-5

ISBN Print

88-8453-532-8

eISBN (pdf)

978-88-6453-162-5

eISBN (xml)

978-88-9273-895-9

Series Title

Pluriverso – Quaderni della Biblioteca del Polo Universitario di Prato

Series ISSN

2704-5757

Series E-ISSN

2705-0394

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