The Stanze della Moda project has set up an Observatory with the purpose of monitoring on an economic and managerial level the fabric of Florentine companies through a marketing and research laboratory. The analysis of some large international retailers demonstrates the emergence of a winning business model which, even if idiosyncratic in some aspects and difficult to transfer, represents the innovative starting point for companies in the sector that want to redefine their competitiveness in the face of the changed conditions of the market. The focus on Florentine companies outlines the different ways in which local producers intercept the purchasing channels of large-scale distribution by creating a mediated form of sales on international markets.
University of Florence, Italy
in the Catalogue