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Book Chapter

Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools

  • Geraldine Silva

In the context of adult education, Qualifica Centres throughout Portugal are responsible for the dissemination of adult education pathways available to adult learners. There is a huge variety of dissemination tools. Leaflets, informational notes in the region's newspapers, establishment of partnerships, advertising spots on the radio, and the use of social networks are some of the methods used by centres. This paper on good practices outlines the advertising efforts made by the Qualifica Centre of Azambuja using social networking, specifically the centre’s Facebook account, and their results.

  • Keywords:
  • Qualifica Center,
  • lifelong learning,
  • adult education,
  • advertising,
+ Show More
  1. Azambuja Qualifica Centre annual internal report (2016; 2017; 2018).
  2. Chainho M.L. 2010, Funções da equipa técnico-pedagógica no processo RVCC – Representações dos diferentes actores, Universidade do Algarve & Escola Superior de Educação de Beja, Algarve.
  3. Lima F. 2012, Os processos de reconhecimento, validação e certificação de competências e o desempenho no mercado de trabalho, CEG – Instituto Superior Técnico, Lisboa.
  4. Martins J.M. 2012, Os profissionais de reconhecimento e validação de competências: Análise crítica de um processo de profissionalização, Universidade do Minho.
  5. Pina e Cunha M. Rego A., Cunha R.,Cabral-Cardoso C. 2014, Manual de comportamento organizacional e gestão (7.ª ed.), Editora Lda, Lisboa.
  6. Silva G.P. da, Ferreira M.E.M. 2017, Retrato da mudança na transição dos CNO para os CQEP – desafios da descontinuidade, «Review of Business and Legal Sciences/Revista De Ciências Empresariais E Jurídicas», 29, 035-057, <https://parc.ipp.pt/index.php/rebules/article/view/2584> (07/2020).
  7. Consulted websites
  8. Azambuja Municipality, <http://www.cm-azambuja.pt/> (07/2020).
  9. General Directorate for Education and Science Statistics, <http://www.dgeec.mec.pt/np4/sigo> (07/2020).
  10. National Agency for Qualification and Vocational Training, <www.anqep.gov.pt> (07/2020).
  11. National Institute of Statistics, <https://www.ine.pt/xportal/xmain?xpgid=ine_main&xpid=INE&xlang=pt> (07/2020).
  12. Consulted legislation
  13. Decree nº. 232/2016, issued by the Ministry of Education and Labour, Solidarity, and Social Security (27.02.2019).
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  • Publication Year: 2020
  • Pages: 183-190
  • Content License: CC BY 4.0
  • © 2020 Author(s)

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  • Publication Year: 2020
  • Content License: CC BY 4.0
  • © 2020 Author(s)

Chapter Information

Chapter Title

Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools

Authors

Geraldine Silva

Language

English

DOI

10.36253/978-88-5518-155-6.12

Peer Reviewed

Publication Year

2020

Copyright Information

© 2020 Author(s)

Content License

CC BY 4.0

Metadata License

CC0 1.0

Table of Contents

Book Title

International and Comparative Studies in Adult and Continuing Education

Editors

Vanna Boffo, Regina Egetenmeyer, Stefanie Kröner

Peer Reviewed

Number of Pages

238

Publication Year

2020

Copyright Information

© 2020 Author(s)

Content License

CC BY 4.0

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/978-88-5518-154-9

ISBN Print

978-88-5518-153-2

eISBN (pdf)

978-88-5518-154-9

eISBN (epub)

978-88-5518-155-6

Series Title

Studies on Adult Learning and Education

Series Issn ISSN

2704-596X

Series E-Issn

2704-5781

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