In the context of adult education, Qualifica Centres throughout Portugal are responsible for the dissemination of adult education pathways available to adult learners. There is a huge variety of dissemination tools. Leaflets, informational notes in the region's newspapers, establishment of partnerships, advertising spots on the radio, and the use of social networks are some of the methods used by centres. This paper on good practices outlines the advertising efforts made by the Qualifica Centre of Azambuja using social networking, specifically the centre’s Facebook account, and their results.
- ORCID: 0000-0003-2922-9899
Chapter Title
Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools
Authors
Geraldine Silva
Language
English
DOI
10.36253/978-88-5518-155-6.12
Peer Reviewed
Publication Year
2020
Copyright Information
© 2020 Author(s)
Content License
Metadata License
Book Title
International and Comparative Studies in Adult and Continuing Education
Editors
Regina Egetenmeyer, Vanna Boffo, Stefanie Kröner
Peer Reviewed
Number of Pages
238
Publication Year
2020
Copyright Information
© 2020 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/978-88-5518-154-9
ISBN Print
978-88-5518-153-2
eISBN (pdf)
978-88-5518-154-9
eISBN (epub)
978-88-5518-155-6
Series Title
Studies on Adult Learning and Education
Series ISSN
2704-596X
Series E-ISSN
2704-5781