Contained in:
Book Chapter

Il peso delle emozioni nell’argomentazione sui social media

  • Gianmarco Tuccini
  • Goffredo Guidi

Social media are nowadays fertile ground for debates that are often rich in arguments of persuasive value. In the present writing, we hypothesize that emotions play a significant role in determining the success of arguments on social media. In order to validate the hypothesis, we analyzed Change My View, an Internet forum on Reddit where the persuasiveness of the discussions among participants is explicit and regulated by specific norms. Our analysis revealed that arguments enjoying a higher degree of success were characterized by two particular emotions: anticipation and joy, which we interpret as belonging to engagement, a more general emotional dimension that includes them both. Such characteristics of successful arguments lead us to consider the persuasive experience on social media as analogous to a playful experience. Like in a game, in order to successfully take part in such a persuasive experience, certain requirements are needed: commitment and respect for the rules as well as joyful participation.

  • Keywords:
  • Online Debate,
  • Emotions,
  • Argumentation Theory,
+ Show More

Gianmarco Tuccini

University of Florence, Italy

Goffredo Guidi

University of Florence, Italy

  1. Aristotele. 2011. Retorica. Milano: Mondadori.
  2. Brysbaert, M., A. B. Warriner, e V. Kuperman. 2014. “Concreteness ratings for 40 thousand generally known English word lemmas.” Behavior research methods 46(3): 904-11.
  3. Cambria, E., A. Livingstone, e A. Hussain. 2012. “The hourglass of emotions.” Cognitive behavioural systems: 144-57.
  4. Cambria, E., S. Poria, D. Hazarika, e K. Kwok. 2018. “SenticNet 5: Discovering conceptual primitives for sentiment analysis by means of context embeddings.” Thirty-Second AAAI Conference on Artificial Intelligence: 1785-1802.
  5. Fogg, B. J. 2008. “Mass interpersonal persuasion: An early view of a new phenomenon.” International conference on persuasive technology: 23-34.
  6. Gilbert, M. A. 1995. “Coalescent argumentation.” Argumentation 9(5): 837-52.
  7. Giulio, P. 1968. Retorica e logica. Le due culture. Torino: Einaudi.
  8. Lanfredini, R., e A. Niccoli. 2020. “Emozioni e comunicazione affettiva.” In Comunicare ad arte, Ed. B. Baldi, 43-60. Bologna: Zanichelli.
  9. Perelman, C., Olbrechts-Tyteca L., e C. Schick. 2001 (1958). Trattato dell’argomentazione: la nuova retorica. Torino: Einaudi.
  10. Sennett, R. 2002 (1974). The fall of the public man. London: Penguin, London.
  11. Stevenson, C. L. 1947. Ethics and Language. Oxford: Oxford University Press.
  12. Tan, C., V. Niculae, C. Danescu-Niculescu-Mizil, e L. Lee. 2016. “Winning arguments: Interaction dynamics and persuasion strategies in good-faith online discussions.” Proceedings of the 25th international conference on world wide web: 613-24.
  13. Warriner, A. B., V. Kuperman, e M. Brysbaert. 2013. “Norms of valence, arousal, and dominance for 13,915 English lemmas.” Behavior research methods 45(4): 1191-1207.
PDF
  • Publication Year: 2021
  • Pages: 119-127
  • Content License: CC BY 4.0
  • © 2021 Author(s)

XML
  • Publication Year: 2021
  • Content License: CC BY 4.0
  • © 2021 Author(s)

Chapter Information

Chapter Title

Il peso delle emozioni nell’argomentazione sui social media

Authors

Goffredo Guidi, Gianmarco Tuccini

Language

Italian

DOI

10.36253/978-88-5518-329-1.11

Peer Reviewed

Publication Year

2021

Copyright Information

© 2021 Author(s)

Content License

CC BY 4.0

Metadata License

CC0 1.0

Table of Contents

Book Title

Competing, cooperating, deciding: towards a model of deliberative debate

Editors

Adelino Cattani, Bruno Mastroianni

Peer Reviewed

Number of Pages

168

Publication Year

2021

Copyright Information

© 2021 Author(s)

Content License

CC BY 4.0

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/978-88-5518-329-1

ISBN Print

978-88-5518-328-4

eISBN (pdf)

978-88-5518-329-1

Series Title

Communication and Philosophical Cultures. Researches and Instruments

30

Fulltext
downloads

65

Views

Export Citation

1,187

Open Access Books

in the Catalogue

886

Book Chapters

1,824,767

Fulltext
downloads

2,627

Authors

from 520 Research Institutions

of 51 Nations

50

scientific boards

from 276 Research Institutions

of 39 Nations

786

Referees

from 187 Research Institutions

of 32 Nations