Book Chapter

The virus of fashion. Democratization of luxury and new commercial strategies in early modern Valencia

  • Daniel Muñoz Navarro

This work intends to analyze how the influence of fashion in eighteenth-century Spain transformed the commercial structure, being the petty bourgeoisie the main protagonists and the shop ("botiga") the priority scenario of these changes. To do this, we will focus on eighteenth-century Valencia as a case study, a dynamic city that experienced a remarkable economic development during this century. Undoubtedly, fashion stimulated economic growth not only in the more developed regions of north-western Europe, but this process was also present in the Mediterranean context, developing an important sector of petty bourgeoisie mercantile and a change in the consumption patterns of most of its population.

  • Keywords:
  • Shops,
  • fashion,
  • consumption patterns,
  • 18th century,
  • Valencia,
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Daniel Muñoz Navarro

University of València, Spain - ORCID: 0000-0003-1441-0521

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  12. Franch Benavent, Ricardo, and Daniel Muñoz Navarro. 2012. “Minorías extranjeras y competencia mercantil: franceses y malteses en el comercio valenciano del siglo XVIII”. Minius: Revista do Departamento de Historia, Arte e Xeografía 20: 61-92.
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  17. Muñoz Navarro, Daniel. 2012. “Oferta y consumo textil en Valencia (1675-1718). Los registros fiscales como fuente para la historia del consumo”. In Apariencias contrastadas: contraste de apariencias: cultura material y consumos de Antiguo Régimen, ed. Juan Manuel Bartolomé Bartolomé, and Máximo García Fernández, 139-56. León: Universidad de León.
  18. Muñoz Navarro, Daniel. 2015. “Sistemas de comercialización y oferta textil en la Valencia preindustrial (1675-1805): la consolidación del comercio estable y el surgimiento de nuevos espacios de consumo, más allá de la ciudad”. In Il commercio al minuto: domanda e offerta tra economia formale e informale, secc. XIII-XVIII, ed. Giampiero Nigro, 385-411. Firenze: Firenze University Press.
  19. Muñoz Navarro, Daniel. 2018. Los escaparates de la moda. Sistemas de comercialización, espacios de consumo y oferta textil en la Valencia preindustrial (1675-1805). Madrid: Sílex Ediciones.
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  25. Vidal y Polo, José María. 1862. Tablas de reducción de las antiguas medidas, pesas y monedas de Castilla, Alicante, Castellón y Valencia, al nuevo sistema métrico-decimal. Valencia: Imprenta El Valenciano.
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  • Publication Year: 2022
  • Pages: 201-219
  • Content License: CC BY 4.0
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  • Publication Year: 2022
  • Content License: CC BY 4.0
  • © 2022 Author(s)

Chapter Information

Chapter Title

The virus of fashion. Democratization of luxury and new commercial strategies in early modern Valencia

Authors

Daniel Muñoz Navarro

Language

English

DOI

10.36253/978-88-5518-565-3.13

Peer Reviewed

Publication Year

2022

Copyright Information

© 2022 Author(s)

Content License

CC BY 4.0

Metadata License

CC0 1.0

Bibliographic Information

Book Title

La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori / Fashion as an economic engine: process and product innovation, commercial strategies, consumer behavior

Editors

Giampiero Nigro

Peer Reviewed

Number of Pages

422

Publication Year

2022

Copyright Information

© 2022 Author(s)

Content License

CC BY 4.0

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/978-88-5518-565-3

ISBN Print

978-88-5518-564-6

eISBN (pdf)

978-88-5518-565-3

eISBN (xml)

978-88-5518-566-0

Series Title

Datini Studies in Economic History

Series ISSN

2975-1241

Series E-ISSN

2975-1195

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