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Wine preferences based on intrinsic attributes: A tasting experiment in Alto Adige/Südtirol province

  • Luigi Fabbris
  • Alfonso Piscitelli

Different methods have been developed by researchers in modelling wine consumers purchase behaviour. The quality of a food product is described by a set of characteristics ascribable to the intrinsic and extrinsic product attributes (Olson and Jacoby, 1972). Price, brand, region of origin, grapes and gained awards are the key extrinsic attributes and physical characteristics of the wine such as taste and flavour are intrinsic attributes. This paper addresses the problem of measuring the intrinsic attributes that characterise the wine, based on specific characteristics and the impact on consumers in terms of preferences. To this end, a fractional factorial experiment held on a selection of white wines of the Alto Adige/Südtirol province in Italy. The sensorial experiment involved a voluntary sample of 33 mild wine consumers and concerned 6 grape varieties typical of that territory. For each variety, two producing cellars were selected for a total of 12 evaluated wines. The experiment followed a double-blind administration procedure to the sample and a paper questionnaire was used to elicit the consumers’ opinions on the tasted wines. The results show that intrinsic attributes, such as taste-olfactory intensity, harmony and olfactory complexity, are the drivers used in combination by consumers to rank wines in order of preference.

  • Keywords:
  • wine tasting,
  • fractional experiment,
  • consumers’ preference,
  • intrinsic attributes,
  • ,
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Luigi Fabbris

University of Padua, Italy - ORCID: 0000-0001-8657-8361

Alfonso Piscitelli

University of Naples Federico II, Italy - ORCID: 0000-0001-6638-2759

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Chapter Information

Chapter Title

Wine preferences based on intrinsic attributes: A tasting experiment in Alto Adige/Südtirol province

Authors

Luigi Fabbris, Alfonso Piscitelli

Language

English

DOI

10.36253/978-88-5518-304-8.26

Peer Reviewed

Publication Year

2021

Copyright Information

© 2021 Author(s)

Content License

CC BY 4.0

Metadata License

CC0 1.0

Bibliographic Information

Book Title

ASA 2021 Statistics and Information Systems for Policy Evaluation

Book Subtitle

Book of short papers of the opening conference

Editors

Bruno Bertaccini, Luigi Fabbris, Alessandra Petrucci

Peer Reviewed

Publication Year

2021

Copyright Information

© 2021 Author(s)

Content License

CC BY 4.0

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/978-88-5518-304-8

eISBN (pdf)

978-88-5518-304-8

eISBN (xml)

978-88-5518-305-5

Series Title

Proceedings e report

Series ISSN

2704-601X

Series E-ISSN

2704-5846

335

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