- International and Comparative Studies in Adult and Continuing Education
- Edited by Regina Egetenmeyer, Vanna Boffo, Stefanie Kröner
Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools
- Geraldine Silva
- © 2020 Author(s) |
- CC BY 4.0
- DOI: 10.36253/978-88-5518-155-6.12
In the context of adult education, Qualifica Centres throughout Portugal are responsible for the dissemination of adult education pathways available to adult learners. There is a huge variety of dissemination tools. Leaflets, informational notes in the region's newspapers, establishment of partnerships, advertising spots on the radio, and the use of social networks are some of the methods used by centres. This paper on good practices outlines the advertising efforts made by the Qualifica Centre of Azambuja using social networking, specifically the centre’s Facebook account, and their results.
- Keywords:
- Qualifica Center,
- lifelong learning,
- adult education,
- advertising,
- ORCID: 0000-0003-2922-9899
- Azambuja Qualifica Centre annual internal report (2016; 2017; 2018).
- Chainho M.L. 2010, Funções da equipa técnico-pedagógica no processo RVCC – Representações dos diferentes actores, Universidade do Algarve & Escola Superior de Educação de Beja, Algarve.
- Lima F. 2012, Os processos de reconhecimento, validação e certificação de competências e o desempenho no mercado de trabalho, CEG – Instituto Superior Técnico, Lisboa.
- Martins J.M. 2012, Os profissionais de reconhecimento e validação de competências: Análise crítica de um processo de profissionalização, Universidade do Minho.
- Pina e Cunha M. Rego A., Cunha R.,Cabral-Cardoso C. 2014, Manual de comportamento organizacional e gestão (7.ª ed.), Editora Lda, Lisboa.
- Silva G.P. da, Ferreira M.E.M. 2017, Retrato da mudança na transição dos CNO para os CQEP – desafios da descontinuidade, «Review of Business and Legal Sciences/Revista De Ciências Empresariais E Jurídicas», 29, 035-057, <https://parc.ipp.pt/index.php/rebules/article/view/2584> (07/2020).
- Consulted websites
- Azambuja Municipality, <http://www.cm-azambuja.pt/> (07/2020).
- General Directorate for Education and Science Statistics, <http://www.dgeec.mec.pt/np4/sigo> (07/2020).
- National Agency for Qualification and Vocational Training, <www.anqep.gov.pt> (07/2020).
- National Institute of Statistics, <https://www.ine.pt/xportal/xmain?xpgid=ine_main&xpid=INE&xlang=pt> (07/2020).
- Consulted legislation
- Decree nº. 232/2016, issued by the Ministry of Education and Labour, Solidarity, and Social Security (27.02.2019).
Chapter Information
Chapter Title
Advertising Adult Education Offerings in a Portuguese Qualifica Centre using Social Networking Tools
Authors
Geraldine Silva
Language
English
DOI
10.36253/978-88-5518-155-6.12
Peer Reviewed
Publication Year
2020
Copyright Information
© 2020 Author(s)
Content License
Metadata License
Bibliographic Information
Book Title
International and Comparative Studies in Adult and Continuing Education
Editors
Regina Egetenmeyer, Vanna Boffo, Stefanie Kröner
Peer Reviewed
Number of Pages
238
Publication Year
2020
Copyright Information
© 2020 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/978-88-5518-154-9
ISBN Print
978-88-5518-153-2
eISBN (pdf)
978-88-5518-154-9
eISBN (epub)
978-88-5518-155-6
Series Title
Studies on Adult Learning and Education
Series ISSN
2704-596X
Series E-ISSN
2704-5781