Book Chapter

Lyonnais silks «ad uttimo gusto»: the trade in fashionable waistcoats between France and Italy in the second half of the 18th century

  • Moïra Dato
  • Pascale Gorguet-Ballesteros

Throughout the 18th century, Lyonnais silk manufacturing was constantly creating, adapting and transforming products in response to the evolution of fashion, which was both a profitable tool and a turbulent stream to harness. The male waistcoat is an excellent example of the difficult exercise in which merchant manufacturers engaged in order to secure their markets. Although not originally a specialty of the French city, the waistcoat eventually became a key item in Lyonnais production, selling very successfully in France and abroad. In this article, we analyse trade with Italy in order to explore in detail how the Lyonnais adapted to changes in fashion and used them to their advantage in order to stimulate consumption while navigating the challenges of a foreign market.

  • Keywords:
  • Embroidery,
  • silk,
  • Italy,
  • Lyon,
  • waistcoat,
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Moïra Dato

European University Institute, Italy

Pascale Gorguet-Ballesteros

Musée de la Mode de la Ville de Paris, France

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  • Publication Year: 2022
  • Pages: 173-200
  • Content License: CC BY 4.0
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Chapter Information

Chapter Title

Lyonnais silks «ad uttimo gusto»: the trade in fashionable waistcoats between France and Italy in the second half of the 18th century

Authors

Moïra Dato, Pascale Gorguet-Ballesteros

Language

English

DOI

10.36253/978-88-5518-565-3.12

Peer Reviewed

Publication Year

2022

Copyright Information

© 2022 Author(s)

Content License

CC BY 4.0

Metadata License

CC0 1.0

Bibliographic Information

Book Title

La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori / Fashion as an economic engine: process and product innovation, commercial strategies, consumer behavior

Editors

Giampiero Nigro

Peer Reviewed

Number of Pages

422

Publication Year

2022

Copyright Information

© 2022 Author(s)

Content License

CC BY 4.0

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/978-88-5518-565-3

ISBN Print

978-88-5518-564-6

eISBN (pdf)

978-88-5518-565-3

eISBN (xml)

978-88-5518-566-0

Series Title

Datini Studies in Economic History

Series ISSN

2975-1241

Series E-ISSN

2975-1195

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