Divided into ten points, this paper aims to illustrate how fashion produced modernity, understood as valuing the present, especially its progressive and evolving elements. A process that focused on amplifying “personal visibility”, and in which the abilities of tailors played a crucial role. The effects on the economy of “modern” fashion, born in the Middle Ages, have been significant. Since the thirteenth century, treatisers and preachers, as well as legislators, focused on the way people dressed as a means to regulate society, while artisanal shops invented, ever so often, new objects and prepared unseen social and political scenarios. For all these and many other reasons, we can state that fashion moved and was a metaphor of modernity.
University of Bologna, Italy - ORCID: 0000-0003-4399-5215
Chapter Title
Prolusione
Authors
Maria Giuseppina Muzzarelli
Language
Italian
DOI
10.36253/978-88-5518-565-3.02
Peer Reviewed
Publication Year
2022
Copyright Information
© 2022 Author(s)
Content License
Metadata License
Book Title
La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori / Fashion as an economic engine: process and product innovation, commercial strategies, consumer behavior
Editors
Giampiero Nigro
Peer Reviewed
Number of Pages
422
Publication Year
2022
Copyright Information
© 2022 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/978-88-5518-565-3
ISBN Print
978-88-5518-564-6
eISBN (pdf)
978-88-5518-565-3
eISBN (xml)
978-88-5518-566-0
Series Title
Datini Studies in Economic History
Series ISSN
2975-1241
Series E-ISSN
2975-1195