this article explores the likelihood that early modern printers had de-veloped rudimentary practices aimed at assessing their market of refer-ence to pursue strategic commercial planning. It surreys the inner evi-dence of a single manuscript bibliographic compiled by a minor mem-ber of the Giunta publishing house active in Venice in order to pro-pose the hypothesis that said catalogue may have been instrumental to commercial bibliometrics aimed to avoid harmful competition between redundant editions within the same market area.
Bibliotheca Hertziana - Max Planck Institute for Art History, Germany - ORCID: 0000-0003-0138-5793
Chapter Title
Market assessment and risk prediction: resources and know-how of a seventeenth-century bookseller of Venice coping with competition
Authors
Andrea Ottone
Language
English
DOI
10.36253/979-12-215-0092-9.18
Peer Reviewed
Publication Year
2023
Copyright Information
© 2023 Author(s)
Content License
Metadata License
Book Title
L’economia della conoscenza: innovazione, produttività e crescita economica nei secoli XIII-XVIII / The knowledge economy: innovation, productivity and economic growth, 13th to 18th century
Editors
Giampiero Nigro
Peer Reviewed
Number of Pages
456
Publication Year
2023
Copyright Information
© 2023 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/979-12-215-0092-9
ISBN Print
979-12-215-0091-2
eISBN (pdf)
979-12-215-0092-9
Series Title
Datini Studies in Economic History
Series ISSN
2975-1241
Series E-ISSN
2975-1195