Sulla retorica dell'architettura
- Giuliano Maggiora,
The book creates an interdisciplinary, interpretative dialogue, and proposes a reading of architecture as a language, identifying its symbolic and stylistic features as means of expression. The rhetorical structures of this language are compared with the history and categories of classical rhetoric, but also with advertising, that is advertising and architecture intended as arts of persuasion on an emotional level.
- Keywords:
- Architettura,
- Linguaggio,
- Comunicazione,
- Pubblicità,
- DOI: 10.36253/8884533171
- Series: Studi e saggi
- Scientific Board: Consiglio Editoriale FUP 2003-2006
- Language: Italian
- Subjects: Architecture
Purchase
University of Florence, Italy
- Publication Year: 2005
- Pages: 234
- eISBN: 8884533171
- Content License: CC BY-NC-ND 2.0 IT
- © 2005 Author(s)
- Publication Year: 2005
- Pages: 234
- ISBN: 888453318X
- Content License: CC BY-NC-ND 2.0 IT
- © 2005 Author(s)
- Publication Year: 2005
- eISBN: 978-88-5518-799-2
- Content License: CC BY-NC-ND 2.0 IT
- © 2005 Author(s)
Bibliographic Information
Book Title
Sulla retorica dell'architettura
Authors
Giuliano Maggiora
Peer Reviewed
Number of Pages
234
Publication Year
2005
Copyright Information
© 2005 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/8884533171
ISBN Print
888453318X
eISBN (pdf)
8884533171
eISBN (xml)
978-88-5518-799-2
Series Title
Studi e saggi
Series ISSN
2704-6478
Series E-ISSN
2704-5919
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