Monograph

2.2 Innovazione di prodotto

Competere tra creatività e prestazioni
  • Cristiano Ciappei,
  • Silvia Capacci,

Continuously obtaining new successful products involves a coordinated effort of all business activities, and requires the development of strategic and organisational abilities, as well as creative skills fuelling the innovating trends. In order to offer an overall picture underlining the multifaceted nature of the analysed phenomenon, the book studies product innovation from many points of view (economic, psychological, technological), all investigated from an historical-evolutionary perspective aimed at illustrating the main changes in the development models of new products, at analysing their causes, at deepening their management implications.

  • Keywords:
  • Economia,
  • Imprese,
  • Gestione d'impresa,
  • Strategia d'impresa,
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Cristiano Ciappei

University of Florence, Italy - ORCID: 0000-0002-4153-1110

Cristiano Ciappei, full professor of Business strategies at the Department of Economics of the University of Florence, is currently engaged in the study of entrepreneurial governance, product innovation and strategy evaluation. Silvia Capacci is graduated in Economics and Commerce from the University of Florence where she carried out research activities at the chair of Business Strategy. She is currently an economic-financial expert at the Management, Organisation and Investments Control Office of the Municipality of Arezzo.
Table of Contents

Indice

Introduzione (PDF)

PDF
  • Publication Year: 2004
  • Pages: 198

PRINT
  • Publication Year: 2004
  • Pages: 198

XML
  • Publication Year: 2004
  • eISBN: 978-88-5518-732-9
  • Content License: CC BY-NC-ND 4.0
  • © 2004 Author(s)

Bibliographic Information

Book Title

2.2 Innovazione di prodotto

Book Subtitle

Competere tra creatività e prestazioni

Authors

Cristiano Ciappei, Silvia Capacci

Peer Reviewed

Number of Pages

198

Publication Year

2004

Copyright Information

© 2004 Author(s)

Content License

CC BY-NC-ND 4.0

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/8884531349

ISBN Print

8884531357

eISBN (pdf)

8884531349

eISBN (xml)

978-88-5518-732-9

Series Title

TITOLO FUORI COLLANA

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