The volume analyses learning and networks in the internationalization of retail. To this end, the text presents a vision summarizing two schools: the gradual approach to studying internationalization proposed by the Uppsala school and the network perspective analysed by industrial marketing theorists. The two schools represent important lines of study in the field of management, and, albeit connected, it is only recently that attempts have been made to sum them together in the literature. The volume examines the origins, constructs, models and diffusion of the two schools and highlights why it is useful to attempt to bring the two approaches together. The theoretical reflections are set out with reference to the process of retail internationalization. In this connection, a model is proposed that emphasizes relations, whose role in distribution internationalization strategies is beginning to be considered important but has not yet been given systematic analysis in the literature. The volume investigates these theoretical reflections in the empirical context of the textile and clothing sector. As well as providing some general findings on the sector's characteristics, the text presents the results of a process of case analysis. The volume is a useful support for academics, sector managers and students interested in the topics of marketing and international management.
in the Catalogue