Edited Book

Il marketing della moda

Temi emergenti nel tessile-abbigliamento
  • Edited by:
  • Aldo Burresi,

In light of the notoriety and the central role of Tuscan companies of the fashion sector, this publication - the result of the work of the research group of the Marketing Area of the Faculty of Economics of the University of Florence, and of the relationships intertwined by the research group with entrepreneurs and local institutions - intends to address the marketing problems of the fashion system, highlighting the elements of specificity and differentiation. On the basis of the knowledge acquired in the constant comparison with the managers of the sector, the authors identify emerging marketing themes to construct, starting from them, specific research paths for fashion marketing. The identified topics concern the study of the variety and variability of consumer behaviour, the analysis of fashion as a transversal phenomenon that affirms itself in luxury goods, and finally the interpretation of the co-evolutionary dynamics of consumer needs and company skills in a logic of continuous innovation.

  • Keywords:
  • Economia,
  • Marketing,
  • Imprese,
  • Gestione d'impresa,
  • Moda,
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Aldo Burresi

University of Florence, Italy

Aldo Burresi is Full Professor of Marketing at the University of Florence. He has published the volumes Profili innovativi d'impresa nei settori tipici dell'industria toscana (1999) and Il cambiamento della distribuzione in Toscana negli anni novanta: verso nuovi profili di modernità (2002). He is currently President of the Degree Course in Textile and Clothing Marketing (MTA).
Table of Contents

Sommario

Introduzione

PDF
  • Publication Year: 2005
  • Pages: 186

XML
  • Publication Year: 2005

PRINT
  • Publication Year: 2005
  • Pages: 180

Bibliographic Information

Book Title

Il marketing della moda

Book Subtitle

Temi emergenti nel tessile-abbigliamento

Editors

Aldo Burresi

Peer Reviewed

Number of Pages

180

Publication Year

2005

Copyright Information

© 2005 Author(s)

Content License

CC BY-NC-ND 2.0 IT

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/978-88-6453-103-8

ISBN Print

978-88-8453-349-4

eISBN (pdf)

978-88-6453-103-8

eISBN (xml)

978-88-5518-808-1

Series Title

Strumenti per la didattica e la ricerca

Series Issn ISSN

2704-6249

Series E-Issn

2704-5870

555

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