Tackling the arduous task of entrepreneurial governance signifies, first and foremost, governing one's own innerness. The approaches to governance comprise theories in which greater emphasis is given to the resources the agent has at disposal and his reference context, and others that focus attention on the essence of the individual in his relations with the world. The idea proposed here is that to attain a certain existential success in the governance of action, we have to start from the innermost part of the personality, the most embedded motivations and reference values. In order to change the context that surrounds us we have to start from ourselves.
The enterprise too evolves by exploiting its own redundancy, conceived as a legacy of knowledge and trust that is in excess of the amount necessary to maintain the organisation in equilibrium in the absence of processes of development. This surplus of resources can be seen as the potential of the enterprise, since it can mobilise the capacities of the organisation. The approach exploited here has its essence in the m-customer model, which attempts to recreate the evolution of the methodology and thinking of a corporate entity, understood as a complex but unified organisation of individuals. The attempt is to grasp the latent demands of the "customer", generating a cue about the direction the research of the enterprise should take to intuit the most hidden wishes, so as to satisfy the desires of the customer and indirectly also one's own.
Cristiano Ciappei is Full Professor of Economics and Business Management at the University of Florence. He is currently engaged in the study of entrepreneurial governance, product innovation and strategy assessment.
Matteo Belardi is a temporary research assistant in the Department of Business Science of the University of Florence. He is currently engaged in the study of entrepreneurial governance, the assessment of competitive corporate strategy and innovation management.
in the Catalogue