Schemi di negoziato e tecniche di comunicazione per il tessile e abbigliamento
- Simone Guercini,
- Roberto Piovan,
The volume provides teaching support for the degree course in Textile and Clothing Marketing, but thanks to its layout it can also be suitable for professional operators. The first part analyses the trading activities in sales, through a series of schemes which are useful for a systematic presentation of the topic. The second part focuses on communication techniques; in particular advertising, considering how strategically important it is for the formation of the value not only of products, but also of corporate assets. Finally, several cases of companies operating in the textile-clothing industry, all characterised by a strong brand image, are offered.
- Keywords:
- Marketing,
- Abbigliamento,
- Comunicazione,
- Strategia d'impresa,
- DOI: 10.36253/88-8453-062-8
- Series: Strumenti per la didattica e la ricerca
- Scientific Board: Consiglio Editoriale FUP 2000-2003
- Language: Italian
- Subjects: Economics
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University of Florence, Italy - ORCID: 0000-0002-7542-6984
University of Florence, Italy
- Publication Year: 2003
- Pages: 140
- eISBN: 88-8453-062-8
- Content License: CC BY-NC-ND 4.0
- © 2003 Author(s)
- Publication Year: 2003
- Pages: 140
- ISBN: 88-8453-074-1
- Content License: CC BY-NC-ND 4.0
- © 2003 Author(s)
- Publication Year: 2003
- eISBN: 978-88-5518-729-9
- Content License: CC BY-NC-ND 4.0
- © 2003 Author(s)
Bibliographic Information
Book Title
Schemi di negoziato e tecniche di comunicazione per il tessile e abbigliamento
Authors
Simone Guercini, Roberto Piovan
Peer Reviewed
Number of Pages
140
Publication Year
2003
Copyright Information
© 2003 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/88-8453-062-8
ISBN Print
88-8453-074-1
eISBN (pdf)
88-8453-062-8
eISBN (xml)
978-88-5518-729-9
Series Title
Strumenti per la didattica e la ricerca
Series ISSN
2704-6249
Series E-ISSN
2704-5870
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