Monograph

Schemi di negoziato e tecniche di comunicazione per il tessile e abbigliamento

  • Simone Guercini,
  • Roberto Piovan,

The volume provides teaching support for the degree course in Textile and Clothing Marketing, but thanks to its layout it can also be suitable for professional operators. The first part analyses the trading activities in sales, through a series of schemes which are useful for a systematic presentation of the topic. The second part focuses on communication techniques; in particular advertising, considering how strategically important it is for the formation of the value not only of products, but also of corporate assets. Finally, several cases of companies operating in the textile-clothing industry, all characterised by a strong brand image, are offered.

  • Keywords:
  • Marketing,
  • Abbigliamento,
  • Comunicazione,
  • Strategia d'impresa,
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Simone Guercini

University of Florence, Italy - ORCID: 0000-0002-7542-6984

Roberto Piovan

University of Florence, Italy

PDF
  • Publication Year: 2003
  • Pages: 140

PRINT
  • Publication Year: 2003
  • Pages: 140

XML
  • Publication Year: 2003
  • eISBN: 978-88-5518-729-9
  • Content License: CC BY-NC-ND 4.0
  • © 2003 Author(s)

Bibliographic Information

Book Title

Schemi di negoziato e tecniche di comunicazione per il tessile e abbigliamento

Authors

Simone Guercini, Roberto Piovan

Peer Reviewed

Number of Pages

140

Publication Year

2003

Copyright Information

© 2003 Author(s)

Content License

CC BY-NC-ND 4.0

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/88-8453-062-8

ISBN Print

88-8453-074-1

eISBN (pdf)

88-8453-062-8

eISBN (xml)

978-88-5518-729-9

Series Title

Strumenti per la didattica e la ricerca

Series ISSN

2704-6249

Series E-ISSN

2704-5870

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