Edited Book

SYMPOSION – La cultura del vino nei valori della conoscenza storica e nelle strategie di mercato | The Culture of Wine within the Values of Historical Knowledge and the Marketing Strategies

  • Edited by:
  • Silvio Menghini,

The "Symposion" project was launched in 2008 through collaboration between the Centre for the Strategic Development of the Italian Wine Sector (U niCeSV) of the University of Florence, within the framework of the activities of the Culture and Territory Observatory, and the Tuscan Archaeological Commission (National Archaeological Museum of Florence). The project involves the promotion of seminars and conferences, both in Italy and abroad, accompanied by exhibitions and special publications offering insight into issues related to the presence of the vine and wine among the peoples of the Mediterranean area, from prehistoric times up to the present, and analysis of the significance of the close relationship between product, land and culture.

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Silvio Menghini

University of Florence, Italy - ORCID: 0000-0002-5304-3536

Silvio Menghini, Professor of Marketing in the Faculty of Agriculture of the University of Florence. Vice Director of UniCeSV – Centre for the Strategic Development of the Italian wine Sector. Editor in Chief of «International Journal of Wine Economics and Policy».
PDF
  • Publication Year: 2012
  • Pages: 176
  • eISBN: 978-88-6655-122-5
  • Content License: CC BY 4.0
  • © 2012 Author(s)

XML
  • Publication Year: 2012
  • eISBN: 978-88-9273-657-3
  • Content License: CC BY 4.0
  • © 2012 Author(s)

PRINT
  • Publication Year: 2012
  • Pages: 176
  • ISBN: 978-88-6655-112-6
  • Content License: CC BY 4.0
  • © 2012 Author(s)

Bibliographic Information

Book Title

SYMPOSION – La cultura del vino nei valori della conoscenza storica e nelle strategie di mercato | The Culture of Wine within the Values of Historical Knowledge and the Marketing Strategies

Editors

Silvio Menghini

Peer Reviewed

Number of Pages

176

Publication Year

2012

Copyright Information

© 2012 Author(s)

Content License

CC BY 4.0

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/978-88-6655-122-5

ISBN Print

978-88-6655-112-6

eISBN (pdf)

978-88-6655-122-5

eISBN (xml)

978-88-9273-657-3

Series Title

TITOLO FUORI COLLANA

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