Media Education is an increasingly more topical area of investigation and one that calls for urgent and profound reflection. This book is designed to offer a reading of the more or less explicit contributions made to the subject by Umberto Eco. As a multi-faceted intellectual (semiologist, sociologist, journalist etc.), he proposes a key to the reading of contemporary society and the media, offering suggestions both theoretical and methodological, both semiological and sociological-critical. Exploiting an approach that goes beyond the "apocalyptic" and the "integrated", he has refined a meta- and inter-disciplinary attitude and a critical vocation that traverse his entire extensive production on the media. This complex and articulated meditation has also given rise to a perspective on Media Education which has not been sufficiently noted to date, but which proves to be of considerable significance in theoretical and operational terms. Advanced, cultured and telling.