Monograph

Fear Appeal e Message Framing

Strategie persuasive in interazione per la promozione della salute
  • Gianmarco Romani,

Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pursuing this goal. In fact, it has proven effective in promoting a change in attitudes, intentions and behaviours. Given these assumptions, the research investigates the possibility of simultaneously using two of the most effective communication strategies (fear appeal is message framing), evaluating which combination is more persuasive in promoting important preventive behaviour, such as the use of sunscreen.

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Gianmarco Romani is a PhD in Psychology at the University of Florence and has collaborated a subject matter expert with in the course of Attitude psychology and Psychology of persuasive communication, carrying out research and teaching. He currently practices as a psychologist.
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  • Publication Year: 2013
  • Pages: 104

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  • Publication Year: 2013

Bibliographic Information

Book Title

Fear Appeal e Message Framing

Book Subtitle

Strategie persuasive in interazione per la promozione della salute

Authors

Gianmarco Romani

Peer Reviewed

Publication Year

2013

Copyright Information

© 2013 Author(s)

Content License

CC BY-NC-ND 3.0 IT

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/978-88-6655-506-3

eISBN (pdf)

978-88-6655-506-3

eISBN (xml)

978-88-9273-479-1

Series Title

Premio Ricerca «Città di Firenze»

Series Issn ISSN

2705-0289

Series E-Issn

2705-0297

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