Teoria e tecnica delle comunicazioni di massa
- Enrico Borello,
- Silvia Mannori,
In recent years, the interest in communication studies, also stimulated by requests from the labour market, has grown enormously and has given rise to a lively debate in which many disciplines take part, with often contradictory positions. This situation makes it difficult to discuss all the aspects related to communication in a coherent and universally accepted perspective. This work, however, is an attempt in this sense and, starting from a historical (as complete as possible) reconnaissance, aims at offering a series of working hypotheses recognisable as unifying. The first part of the volume therefore examines the main communication models and presents the positions that, based on the notion of communicative competence, seem more valid. The second part illustrates the applications of some communication models in advertising communication and in the communication of the fashion system, thus also helping to provide solutions to practical management problems.
- Keywords:
- Comunicazione,
- Marketing,
- Comunicazione di massa,
- Pubblicità,
- Moda,
- DOI: 10.36253/978-88-8453-589-4
- Series: Manuali – Umanistica
- Scientific Board: Consiglio Editoriale FUP 2007-2010
- Language: Italian
- Subjects: Sociology
Purchase
University of Florence, Italy
University of Florence, Italy
- Publication Year: 2007
- Pages: 163
- eISBN: 978-88-8453-589-4
- Content License: CC BY-NC-ND 2.5 IT
- © 2007 Author(s)
- Publication Year: 2007
- eISBN: 978-88-6453-201-1
- Content License: CC BY-NC-ND 2.5 IT
- © 2007 Author(s)
- Publication Year: 2007
- Pages: 168
- ISBN: 978-88-8453-590-0
- Content License: CC BY-NC-ND 2.5 IT
- © 2007 Author(s)
- Publication Year: 2007
- eISBN: 978-88-9273-878-2
- Content License: CC BY-NC-ND 2.5 IT
- © 2007 Author(s)
Bibliographic Information
Book Title
Teoria e tecnica delle comunicazioni di massa
Authors
Enrico Borello, Silvia Mannori
Peer Reviewed
Number of Pages
168
Publication Year
2007
Copyright Information
© 2007 Author(s)
Content License
Metadata License
Publisher Name
Firenze University Press
DOI
10.36253/978-88-8453-589-4
ISBN Print
978-88-8453-590-0
eISBN (pdf)
978-88-8453-589-4
eISBN (epub)
978-88-6453-201-1
eISBN (xml)
978-88-9273-878-2
Series Title
Manuali – Umanistica
Series ISSN
2704-5943
Series E-ISSN
2704-5862
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