Monograph

Teoria e tecnica delle comunicazioni di massa

  • Silvia Mannori,
  • Enrico Borello,

In recent years, the interest in communication studies, also stimulated by requests from the labour market, has grown enormously and has given rise to a lively debate in which many disciplines take part, with often contradictory positions. This situation makes it difficult to discuss all the aspects related to communication in a coherent and universally accepted perspective. This work, however, is an attempt in this sense and, starting from a historical (as complete as possible) reconnaissance, aims at offering a series of working hypotheses recognisable as unifying. The first part of the volume therefore examines the main communication models and presents the positions that, based on the notion of communicative competence, seem more valid. The second part illustrates the applications of some communication models in advertising communication and in the communication of the fashion system, thus also helping to provide solutions to practical management problems.

  • Keywords:
  • Comunicazione,
  • Marketing,
  • Comunicazione di massa,
  • Pubblicità,
  • Moda,
+ Show more
Purchase

Silvia Mannori

University of Florence, Italy

Enrico Borello

University of Florence, Italy

ENRICO BORELLO is the President of the Degree Course in Linguistic and Multimedia Communication of the University of Florence and Director of the Master in Institutional Advertising, Multimedia Communication and Event Creation. He teaches Didactics of Modern Foreign Languages and Theory and Technique of Mass Communications. Among others, he has published Le parole dei mestieri. Gergo e Comunicazione (2001) and (with B. Baldi) Teorie della comunicazione e glottodidattica (2003). SILVIA MANNORI teaches Mass Communication Theory and Technique at the University of Florence and is teaching tutor for the Master in Institutional Advertising, Multimedia Communication and Event Creation. She has published several articles in national and international journals on the issues of mass communication.
PDF
  • Publication Year: 2007
  • Pages: 163

EPUB
  • Publication Year: 2007

PRINT
  • Publication Year: 2007
  • Pages: 168

XML
  • Publication Year: 2007

Bibliographic Information

Book Title

Teoria e tecnica delle comunicazioni di massa

Authors

Silvia Mannori, Enrico Borello

Peer Reviewed

Number of Pages

168

Publication Year

2007

Copyright Information

© 2007 Author(s)

Content License

CC BY-NC-ND 2.5 IT

Metadata License

CC0 1.0

Publisher Name

Firenze University Press

DOI

10.36253/978-88-8453-589-4

ISBN Print

978-88-8453-590-0

eISBN (pdf)

978-88-8453-589-4

eISBN (epub)

978-88-6453-201-1

eISBN (xml)

978-88-9273-878-2

Series Title

Manuali – Umanistica

Series Issn ISSN

2704-5943

Series E-Issn

2704-5862

585

Views

Export Citation
Suggested Books

1,188

Open Access Books

in the Catalogue

889

Book Chapters

1,850,327

Fulltext
downloads

2,630

Authors

from 519 Research Institutions

of 51 Nations

51

scientific boards

from 280 Research Institutions

of 39 Nations

785

Referees

from 186 Research Institutions

of 32 Nations